Are your job adverts putting off candidates calling you?

By GSR2R Admin | 30th May 2022

All sectors are finding it challenging to source the best candidates for their clients. Ask yourself, are your job adverts working for you right now? Or are your job adverts putting candidates off calling you.

At GSR2R we have just received coaching from a social media expert who believes the way we are writing job adverts in the recruitment market today, is putting candidates off calling us!

How we write job adverts needs to be attractive in this job-rich, candidate-short market.  Therefore, I wanted to share this information with you or you can pass it on to someone who could use it.

Job advert writing tips

Planning

1. 1. Know what daily tasks will need to be achieved in this role
   2. What skills will this person require?
   3. What personal characteristics will they need?

Length and tone

1. 1. Think about what the candidate is wanting from their career and write the job advert from their perspective (not the clients).
   2. 150 words or less gets more success – people are likely to read the advert on their phone and want information in short bursts.
   3. Ask questions to grab their attention – What pain are you taking away from them and how do they benefit from this role?
   4. What’s In It For Them – start here to get their attention.
   5. Go through company benefits and tools to do the job.
   6. Explain where the role fits in and the progression – what purpose will the candidate be serving in this role?
   7. Write in a way that reflects the company – this gives over how they think about the all-important culture.
   8. Don’t be over causal, or to corporate – you are likely to get 18% more applicants if you get the tone right, making it informative and relevant to the job.
   9. Stand out from the others, dare to be different – try different styles on different platforms
   10. Don’t spend too much time talking about the company, the company vision is important but candidates are likely to look that up themselves.
   11. Always. ALWAYS. show a salary

Formatting and action

1. 1. Short paragraphs and simple headings – they are wanting info quickly.
   2. Use pictures and videos.
   3. Use a mixture of ways to promote to the biggest audience.
   4. Have a call to action, or where they can get even more information.
   5. Post at the start of the week Monday and Tuesday are best and, in the mornings.

Quick reminder

We pay £500 for successful referrals, £250 to you in vouchers of your choice and £250 donation to a charity of your choice.

Thinking about moving jobs? Here are just a few of our active recruitment jobs right now to get you thinking.

I hope these job advert writing tips are of value to you.

Keep well.

Cheryl