Expanding your offering into new business areas?

By GSR2R Admin | 20th February 2024

Are you thinking of expanding your offering into new business areas?

Business owners, if your plans for 2024 involve expanding into new sectors, the prospect of hiring ambitious, business development-focused recruiters are undoubtedly on your agenda.

Having navigated this unique challenge with my clients several times, here I share insights into why hiring for this scenario demands a distinct approach.

A costly mistake to you is applying the same recruitment strategy for start-ups as for the core team.

Things to consider before you hire.

1. It’s tough

Initiating a new sector is challenging for recruiters despite providing tools and access to clients. They will need constant encouragement and support.

2. Timeframe

Success often takes longer than anticipated by both you and the recruiter, have open communication about expectations throughout the first year.

3. Culture

The recruiter’s role may differ from the main team, leading to a sense of isolation, make a conscious effect to include the new role into the core business.

4. Delayed Financial Returns

Substantial returns take time; it’s important to celebrate the smaller wins on the way and not make it all about the billings from day one.

Expanding your offering

When venturing into new business areas learn from my experience – celebrate small victories, communicate openly, and integrate the role into your core team.

Until next time,

Cheryl Wing