Gen Z are coming

By GSR2R Admin | 24th October 2022

And why is that relevant to your company’s growth?

Because Gen Z are coming, and they have great expectations that employers NEED to fulfil, if they want to attract and retain the best future talent.

The millennial mindset has paved the way for the next generation – gen Z. This is the generation that is just entering the workforce. And heads up, they are A LOT different from millennials.

Dynamic Signal conducted a survey of Gen Z to learn more about their workplace and employer expectations. And we’re happy to share they key facts to help you structure a culture and benefits program that is aligned to their needs.

What do Gen Z care most about?

1. Culture of community

This generation cares most about work-life balance and personal well-being. Income and brand reputation have far less importance when weighing pros and cons on their career decision scales.

What is essential for Gen Z are benefits such as paid time off, mental-health days, or activities that create a sense of community.

2. Transparency and trust

You can understand that when a generation grows up in a time fake news and misinformation, heightened negativity filtering through their primary mediums, like social media and constantly changing leaders with less than altruistic intent, that they can be sceptical. Some might say cynical.

And that translates to believing what companies say and do. That’s why building trust through transparency is critical to engaging with the next generation.

How can you overcome this scepticism? By being transparent and truthful in everything you do.

Gen Z expect authenticity and that comes from communication. They want to know what’s going on, with top-down communication from leaders who engage with them as individuals. Communicate using the channels that they use in their everyday lives. Whether that’s mobile or video, it is this communication that feels more real.

3. Doing what you say

Gen Z want clarity of what is expected from them at work. They want to be heard and understand that there is clear progression, and how they actively contribute towards achieving collective goals.

Companies need to:

1. regularly reinforce their mission and how employees are involved in achieving these goals.
2. offer a forum where employees voices can be heard via a platform for two-way dialogue with leadership.
3. provide easy access to resources and information.

Collectively, these will help develop greater understanding about expectations and foster relationships that Gen Z care about.

4. Technology matters

Gen Z grew up with technology. They are more than equipped with both the skills and knowledge to use the latest applications. And they expect them in their jobs. Because Gen Z want to connect with people in their careers, as they do in with people in their personal lives.

That translates to companies having the technology that appeals to a generation that only knows the benefits of easy-to-use communication technology. This will contribute to creating a culture of community and sense of belonging.

Adapting to meet the needs of Gen Z

All generations communicate differently. This generation want to invest their time and efforts in worthwhile companies that make a difference. They want their contribution to mean something. And that means authentic and transparent communication, where everyone has a voice.

If you missed the ‘memo’ on millennials, you can’t afford to do the same with Gen Z.

GSR2R offer a variety of masterclasses to support organisations create a culture and environment to attract and retain the individuals that you need.

Speak to us today to get started.

Until next time.

Cheryl