Recruiters, are you building your personal brand?

By GSR2R Admin | 3rd March 2021

Successful recruiters focus on developing their personal brand

Recruiters use social networking in their recruitment process. Therefore, it stands to reason that the same can be said for clients and candidates researching recruitment consultants.

Smart recruiters know that they need to stand out to improve their fortunes as a recruiter, both with their clients and candidates, existing and future.

Today is not just about a phone call. It’s about how you appear and are perceived online. When last did you do a personal brand audit?

Top tip

How are you represented online, what is being posted and how you are tagged? Run a regular audit of your social channels and post consistently and regularly, to build a positive presence.

Standing out as a recruiter equals

1. Increased clients

2. Access to a larger talent pool

Adding value is invaluable. As recruiters you do this daily. Are you demonstrating how? The impression that you give is someone’s reality about your reputation. Make it spot on.

What makes a recruitment consultant stand out from the crowd?

1. Understand your target audience

It’s important to get laser-focused on the audience you want to target. If you’re focused on targeting everyone, your content becomes generic and diluted and you’re not addressing the challenges and motivations of your specific audience.

A good way to get a true fix on your target audience is by creating audience personas. This will help you to create content that your audience wants to consume, that adds value to them and puts you front of mind as a go-to recruiter for their upcoming needs, whether it’s hiring or searching for a job. To get started, think about:

• Habits – What media are they consuming? What are their hobbies and interests?
• Attitudes – What’s their view of your services and competitors?
• Motivation – What would drive them to your services? What is their “why”?
• Influences – Who do they trust? What platforms or kinds of people influence their decision-making?
• Pain points – What are their challenges or obstacles and how can your services remedy them?

2. Be consistent and add value

Show people that you are more than a prolific job poster because you are. You change people’s lives for the better.

Clients and candidates respond to knowledge. Valuable content will catch the attention of top talent. Every recruiter has a set of skills that add value to your audience. Depending on your focus industry, each skill will differ. What’s important is that you’re speaking the same language as your clients and candidates.

As recruiters, you have the expertise that they need. Write and share articles that provide the knowledge your audience needs to achieve their goals and ultimately boost your brand. Comment on articles that are shared by others where you feel you can positively contribute.  Is your organisation sharing great content? Then put your personal spin on it and share it with your network.

Be consistent in frequency and type of content you’re sharing to increase your brand recall, making you the first person someone thinks about when they’re looking for a job or hiring.

Build your recruiter brand online just as you have supported your candidates and clients build theirs.

3. Be authentic and personal

People relate to people. This has been magnified in 2020. Formerly professional relationships have evolved to more informal and deeper relationships, through our shared. Be proud to be yourself and what you have contributed and achieved.

Offer the value of your knowledge in an authentic way. People trust authenticity and value open communication. Whether that’s face to face, online or over the phone, always be personable and distinctly you.

Putting yourself out there will get engagement on the topic that interests your audience. Sometimes that means their comments might contradict what you say and that’s okay. It’s a dialogue and by assessing what is being said, you will be able to respond with empathy and respect.

Put in that extra effort to personalise your messaging to show that you care.

Which one will you choose to start your brand journey?

Building loyalty and trust will improve your reputation as more than recruiter, which you are.

There are a lot of ways you can develop and establish your personal brand to impress candidates and clients. It’s an exciting journey that will cement your future as the stand out recruiter that you already are.

Pick one today and get started or give me a call if you want to run through how to get started. I’d love to hear from you.

Until next time,

Cheryl